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Data processing when visiting the Graphit Kropfmühl GmbH Facebook page and the Graphit Kropfmühl Besucherbergwerk gGmbH Facebook page

The link to Facebook on the Graphit Kropfmühl Besucherbergwerk gGmbH website is not embedded via a plugin. The embedded graphic with the provider's logo simply contains an HTTP link to our Facebook pages. When you visit our website, no connection is established to Facebook's servers, and no personal data is transferred to Facebook. The following data protection information applies if you visit our company pages on the social media platform Facebook, which is offered by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. In June 2018, the European Court of Justice (ECJ) ruled that Facebook and a Facebook page operator – in our case, Graphit Kropfmühl GmbH or Graphit Kropfmühl Besucherbergwerk gGmbH – are jointly responsible under data protection law for data processing.

Therefore, we are required to provide you with comprehensive information about the data processing that takes place via and through the Facebook page. In addition, we have concluded an agreement with Facebook pursuant to Article 26 of the GDPR regarding the joint controllership for the processing of Insights data (data used for statistical analysis), which is unilaterally imposed on the page operators, including us, by Facebook ("Page Controller Addendum ").

Facebook agrees to assume primary responsibility under the GDPR for the processing of Insights data and to fulfill all obligations under the GDPR with regard to the processing of Insights data. Facebook therefore assumes

  • the primary responsibility
  • the handling of data subject rights
  • the information obligations
  • the reporting obligations
  • the security of data processing

Further information on data protection at Facebook can be found in Meta's data policy.

Description and scope of data processing

In addition to our own website, we operate a company-specific Facebook page on the platform 2343ec78a04c6ea9d80806345d31fd78-gdprlock for communication and interaction with our customers and prospective customers. Facebook does not provide a complete and clear explanation of how and to what extent Meta collects and uses data from visits to Facebook pages for its own purposes, to what extent activities on the pages are assigned to, evaluated and linked to individual users, where and for how long the data is stored, and to whom the data is passed on. This information is not known to us.

When you visit our Facebook page, Facebook collects, among other things, your IP address, websites visited, and other information stored on your computer in the form of cookies. This information is used to provide us, as the operator of the Facebook page, with statistical information about the use of the page. Further information about the "Page Insights" function is available from Facebook at the following link: https://www.2343ec78a04c6ea9d80806345d31fd78-gdprlock/business/a/page/page-insights. Facebook does not provide a complete and clear explanation of how and to what extent Meta collects and uses data from visits to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to, evaluated, and linked to individual users, where and for how long the data is stored, and to whom the data is transferred. This information is not known to us.

Legal basis for data processing

Our legal basis for processing the pseudonymized data processed during your visit to our Facebook page is Article 6(1)(f) GDPR. We have a legitimate interest in compiling usage statistics for our Facebook page in order to further develop and optimize its content. No conflicting legitimate interests of users are apparent, as we cannot attribute the data to individual persons, the user has consented to Facebook's privacy policy, or users who have not consented can prevent the setting of cookies required for Facebook Insights by adjusting their browser settings.

Purpose of data processing

The purpose of data processing is to present our company, communicate and interact with our customers and prospective customers. A further purpose is to create usage statistics in order to further develop and optimize the website's content. For example, we can access the following information about our website posts:
  • Number of people reached
  • Clicks on posts
  • Reactions, comments and shared content
  • Total video views and details on playback behavior

Comments or posts that you publish publicly on our Facebook page will be processed to answer your inquiry. For this purpose, your public profile and your post will be stored so that we can contact you.

Storage duration

According to Facebook, IP addresses are anonymized (for "German" IP addresses) and deleted after 90 days. Facebook does not provide a complete and clear explanation of how long it stores data from visits to Facebook pages for its own purposes, or to what extent it complies with existing deletion obligations, and this information is unknown to us.

Opportunity to object and have the matter rectified

Facebook offers no way to disable Facebook Insights, neither by the page administrator nor by the user. Consequently, there is currently no option for users to object. You can, of course, completely prevent the collection and processing of data by Facebook and Graphit Kropfmühl GmbH or Graphit Kropfmühl Besucherbergwerk gGmbH by simply not using our Facebook page.